Analyzing the performance of your website is important when trying to perfect it. You also need to audit and monitor it as well. SEO is one of the most important factors that can help your site tank at the top of Google’s SERP. While this can be challenging at times, there are many platforms to help you look at your site the way that Google sees it. Below, we will go into 5 of the best SEO tools for monitoring your website. 

GrowthBar

GrowthBar is a Chrome extension that helps you perform keyword searches, competitive analysis, and track SEO rankings. Along with this, you can access data points from any website directly from the search engine results page. All of this allows you to assess your competitors performance and see what’s working for them. 

A few of the key features GrowthBar has are top keywords and backlinks, word count, Facebook ads, and keyword suggestions. With keywords and backlinks you can see which paid and organic keywords drive the most traffic for a particular website. Word count allows you to view the word count of any page directly from the SERP. Facebook ads lets you see if a site runs Facebook ads and get a visual of what they look like. Lastly, keyword suggestions are a list of related keywords you might want to rank along with their search volume and CPCs. 

Woorank

Woorank’s in-depth site analysis helps reveal any opportunities for optimization and improvement. It takes into account the performance of existing SEO initiatives, social media, usability, and more. It’s a fast and easy-to-use SEO audit and digital marketing tool. It looks at your site through Google’s eyes to generate an audit of your sites technical, on-page and off-page SEO. It can help you ont only increase your search ranking and website traffic, but also your audience engagement. Also, their analysis will give you fast insights on which keywords are improving, while letting you know which landing pages get the most traffic. It also provides you with monitoring so you can quickly resolve any major issues if your site goes down. 

Check My Links

Check My Links is a broken-link checker that helps ensure that your external and internal links actually work. It makes it easy to fix any broken links before a page is live. Their tool highlights all of the good links in green and the broken links in red. This makes it super easy to spot the good ones as well as those that don’t work or are no longer active. 

Linkody

Linkody provides a good overview of your backlinks. It allows you to discover, track, and analyze backlinks all from an easy-to-use interface. Also, it constantly checks your links and informs you of any change. This allows you to be able to take immediate action if a link is lost or broken. 

Along with this, it allows you to see your competitors backlinks. All you have to do is type in the URL of your competitor and let the tool pull all of the links and metrics. The information it will give you can help you discover niche-relevant, high-quality backlink opportunities for your brand. Lastly, you are able to create white-label reports that can be shared among your team and clients to get a better idea of your backlink distribution and link building process.

UpCity’s SEO Report Card

The SEO Report Card by Upcity lets you analyze your website to determine how it stacks up against your competitors. Their report card will give you a rank analysis, link building, on-site analysis, and website accessibility. The rank analysis is a snapshot of where your site ranks on Google, Yahoo!, and Bing. It’s based on the main keyword you select when putting information in to build the report. Link building gives you a detailed account of the number of websites that link back to your site. On-site analysis is a look at how successful you were with incorporating your main keyword throughout your site. Lastly, the website accessibility focuses on your sites load time and ease of accessibility for crawlers.