Marketing for software companies is a must. With a high demand for software development, there is a lot of competition in the industry. Now more than ever it has become tough to attract your target audience, especially if you are a small startup.
This is why software developers are spending a lot of time on marketing research and strategy implementation. By using online channels like search, social, email, and paid, your business can market its products to consumers and companies better. Compared to offline or traditional marketing, digital marketing offers more to software companies in terms of cost, fast feedback, and data. Whether you want to buff up your marketing strategy or are looking for a good place to start, below we pulled together 6 tips for marketing a software company.
Get Personal and Tell a Story
Many tech companies tend to focus on all the technical aspects of their services. They mainly concentrate on their promotional efforts around the opportunities that they can offer other companies. The best way to get your company noticed is to get personal. You need to tell potential clients your story and help them identify with you. You need to show how special you are as a company, not just what you have to offer.
Invest in SEO
If you aren’t investing in SEO, your marketing strategy is unlikely to achieve any significant goals you have. High visibility on search engines is one of the keys to success in marketing. No matter how new or small your company is, by having the right approach to SEO you can outrun older and more experienced competitors. However, it’s important to note that SEO doesn’t work quickly. You will have to wait for results to show.
Refresh Your Website
To help you get conversions with your marketing strategy, you need to have a place where clients can learn more about your company. This place is your website. There is always something that you can improve on with your website.
You need to make sure that you offer valuable information on your website. Also, you need to update it on a regular basis. Lastly, make sure that it’s user friendly. If a potential client sees a poorly developed website, they will get the wrong impression. This can cause doubts on your services and might force them to look elsewhere.
Offer Free Demos
Most people like to try software programs before buying and committing to them. You need to offer free demos of your services, and you need to make sure that you market your free demos. You can set your trial version to be for a limited time, but you just need to make sure that it shows users how they can really benefit from buying the full version.
Create Branded Content
Consumers purchase from companies that they can trust. One of the best ways to earn trust is by providing useful information to them. You should create resources that include helpful tips and knowledge, even if they aren’t directly related to your product.
If consumers can find this information online through search engines, they will gradually start to think of your company as a trustworthy source of information. Then, when it comes time for them to choose a software, you will be at the top of their list.