The biggest challenge for any business is to make sure that when people look for a product or service, they find you and not a competitor. However, it’s not all about mindless SEO and costly pay-per-click advertising. There are plenty of things you can do to increase your organic traffic at no cost except your time. Below, we will go into 10 tips to increase your organic traffic.
Optimize for your readers, not search engines
Write your buyer personas so you know who you’re addressing your content to. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO. You will have to tap into the main issues of your personas and the keywords they use in search queries.
Blogging is one of the most effective ways to increase your organic website traffic. It lets you go into more detail and depth than your website allows. It also creates a large catalogue of helpful content centered around your audience. However, you want to avoid poorly-written and spammy content. It will cause more harm than good.
Use specific keywords
Don’t just use the most popular keywords in your market. You need to use keywords that are more specific to your product or service. Over time, Google and other search engines will identify your website as a destination for that particular keyword. In return, this will boost your content in search ranking and help your ideal customers find you.
Consistently create quality content
Try to write and publish content as often as possible. However, make sure that you are not slacking when it comes to quality. The more quality content you have on your website, the more opportunities you create for organic traffic to come your way.
Encourage incoming links
Google tends to prioritize sites that have a lot of incoming links. Specifically those from other trustworthy sites. Encourage clients, friends, partners, and suppliers to link to your site. The more incoming links, the higher your site will be ranked. However, be careful that some links can damage your SEO if they seem too spammy.
Use social media
You have to build a presence on social media. Networks like LinkedIn, Twitter, Instagram and Facebook will help get your name and website address out on the internet. You can add share buttons to your site to make it easy for people to share your content.
Use data and metrics to optimize results
You can use Google Analytics to track your website traffic. You’re able to see where they come from and what keywords they searched. This will allow you to fine-tune your content.