There are a variety of ways to define a “great website.” However, the easiest aspect to define a great website is that it inspires the visitor to take action. While even the best website in the world won’t invoke an action every time, it’s a great starting point. You have to understand and apply the elements that make a great website. To help you with this, we pulled together 6 effective strategies to make a great website. 

Develop a brand

Your brand is not defined by just one aspect. Your logo, website, social media, etc. all tie into developing a strong brand. You need to build an audience, develop a reputation, post on social media, and provide great customer service to develop a brand. While creating a brand that will bring you revenue on a consistent basis isn’t something that happens right away, you can work to get there. 

Have a clean design

If you have a website design that’s too cluttered, it can be a disaster for you. No one lines complicated pages with all sorts of advertisements, offers and pictures. This makes it hard to comprehend in a timely manner. You have to remember that your first impression is everything. If the first thing someone sees on your website is a lot of clutter, they will most likely leave your site. You need a website design that has a nice flow to it. It needs to describe what your business does and what you have to offer in a simple and easy to read layout. 

Make your site responsive

The use of responsive web design is to help ensure that your target audience will have a pleasant experience while visiting your website. No matter what device they use, you must make sure that they have a great user experience. While there are many ways to make your website look great, it’s important that it has a responsive design.

If your website does not support all screen sizes, there’s a chance you will lose to your competitors. Your website design strategy should take into account optimization for mobile phones and tablets. The design revolves around how fast your website is on mobile devices, regardless of plug-ins and size of the screen. Also, it’s always worth checking whether your site is responsive or not on mobile devices. 

Put important pages on the footer

After you’ve created a nice layout for your website, it’s time to customize your footer. You’ll want to do so in a way that will guide visitors to look at other pages. While you’ll want to make sure you have a menu on the header, having a few important pages on the footer can help users navigate to other pages. Some things to consider including your footer is your location, social media, logo, and ways for customers to contact you. 

Connect Google Analytics

There is so much information you can get from using Google Analytics, and it’s a must when it comes to successful digital marketing. It helps you keep track of the performance of your website. To install it on your website, you need to insert an HTML tracking code onto the header of your website from Google Analytics. 

Post more blogs and helpful content

Content marketing is one of the best types of marketing you can do. By posting new content on your website on a regular basis, you’ll improve your ranking and drive more traffic to your website. This content can also help your company build an audience.