Street team marketing is a different way to reach consumers and create a face-to-face interaction with them. It’s low cost and really relies on your creative abilities. With street marketing, you are able to directly interact with your consumers to get them excited about your company. Whether you want consumers to download your app, try your product or just use your service for the first time, street marketing can help you achieve the direct action you are wanting. For street marketing to be effective, you need to have a plan and make sure it’s executed correctly. Below are 9 tips to help you create a successful street team marketing campaign.
Determine your target audience
Before you dive too deep into planning your street team marketing campaign, you need to determine your target audience. You need to make sure that your target audience will be receptive to your street team campaign.
Determine how you will reach your target audience
One of the biggest challenges of street team marketing is determining how you will reach your target audience. People are busy. You need to draw them in quickly and effectively. Whether it’s a flyer, promotional item, or interactive game, you need to make sure you pick the best approach for your team.
Select the best location and time for your street team campaign
Another big challenge of street team marketing campaigns is location. You need to find the best location to attract the attention of your target audience. You need to survey the surrounding areas to help determine the most ideal location for your campaign. Avoid remote and out of the way locations. If you host your campaign in a spot where you can’t get the attention of your target audience, you will be doomed before you even start.
Along with the location of your campaign, you need to take time into consideration. If your campaign takes place during low traffic hours, you won’t be able to get your message out. This is why you have to schedule your campaign to occur during high traffic hours for your target audience. For example, if your target audience is those working full-time jobs, your campaign will work best during lunch hours or rush hour. If your target audience is working parents, then early hours on a weekend will be best for you.
Make sure you have the correct permits, if necessary
When you are researching locations for your campaign, you need to find out if a permit is required. While not everywhere requires one, it is better to know beforehand rather than find out during your campaign. By researching your location, you can avoid breaking any laws and prevent a potential lawsuit. You need to learn what paperwork/permits are required. Also, make sure you take the necessary steps to obtain them before you go out and start your campaign.
Determine how you will measure the success of your campaign
You need to make sure how you will measure the success of your street team campaign. Whether it’s a certain number of people that sign up for your mailing list or the number of downloads your app receives, your team needs to understand the goals. You also need to have a way to record your success. Also, make sure you make notes about what could be improved on so you are prepared for your next campaign.
Promotional materials
The promotional materials you hand out during your campaign are very important. It’s important that they are clear and to the point. You need to make sure that your brand name and logo are visible to everyone who walks past you. Whether it’s a tent or a branded t-shirt, people need to be able to see your company name. Also, don’t be afraid to use your mission statement. This will help let everyone understand who your brand is and what you do.
You should also consider offering freebies or incentives. Everyone loves free stuff, even if they don’t have time to stop and talk with you, handing them something with your company name will make them want to look into you. You can hand out a branded item, free samples, or coupon. Flyers can be useful, but most people are more likely to respond to an item more than a piece of paper with your information on it. This isn’t to say you shouldn’t include flyers with your promotional items, but you should consider giving them something with it to make them more interested.
Also, it’s very important to make sure you have extra promotional materials before arriving at your event. It’s better to have too many items than to run out mid-campaign. By having extra materials, team members can split up and reach more ground if they aren’t limited to only standing at your main point.
Plan for bad weather
Street team marketing campaigns tend to take place outside. You have to be sure to plan for bad weather. Regardless of where you live and where the event will take place, the weather is always unpredictable. It’s important to make sure your team has a plan in order in case of bad weather.
The best way to plan for bad weather is choosing a location that can protect your team. If it rains, you want to make sure that your location has full coverage for your team to stand under. If it is hot and sunny outside, you want to make sure your team members have some shade so they can cool off. While poor weather can affect the way your campaign goes, it doesn’t have to completely end it.
Hire experienced and qualified event staff
By hiring street team staff, you can relieve a lot of stress off your back. Planning a street team campaign can be hard enough. You don’t need the extra stress of your whole team being out of the office for most of the day. Also, some of your employees might be more interested in actually being out and promoting your brand, while others might not be. If an employee is already swamped with work for the week, they might not be too thrilled to have to leave the office for the day. By hiring outside help to execute your campaign, you will be able to focus on other aspects of the campaign and not just who is outside handing out your materials.
However, when hiring event staff for your campaign, it is important to remember that they are the face of your company during that time. They have a direct influence on how successful the campaign is, so it’s important to hire event staff that are experienced and excited to promote your brand. If possible, hire staff with relevant experience so once they will have some idea as to what they are promoting. This is why it’s important to take the time and hire the best event staff for your company.
Make sure each team member is prepared and understands their role in the campaign
It is very important to make sure that each team member is prepared and understands their role in your campaign. You need to make sure that all team members are aware of their roles and responsibilities in the campaign, as well as the structure of the team. This will help everyone stay focused and organized, as well as letting your team know who to turn to with any questions or concerns.
You also need to take the time to train your team about your brand. You should encourage them to take a look at your website or provide them with a packet of information that they need to know. If this isn’t possible, you can always make sure that everyone arrives early on the day of campaign so you can train them before you get started.