Choosing the Right Trade Show for Your Company

Choosing the Right Trade Show for Your Company

Regardless of what industry you’re in, most trade shows exhibitors are loyal to their favorites. However, what happens when your ROI is falling short? Or when you’re looking to expand into a new market? There are many factors to consider when trying to figure out...
5 Ways to Help Promote Your Upcoming Event

5 Ways to Help Promote Your Upcoming Event

Without any guest, even the most over the top planned events are doomed to fail. How can you make the most of your event promotion, especially on a strict budget? There are many strategies that can help your event get noticed, but it really boils down to the...
The Best Ways to Follow Up After a Trade Show

The Best Ways to Follow Up After a Trade Show

Trade shows are great at helping you build connections and generate leads. Many companies invest a lot to have their team go out and set up a booth at trade shows. However, what happens after the event? If you don’t plan your follow up before the event, you will just...
6 Common Networking Mistakes and How to Avoid Them

6 Common Networking Mistakes and How to Avoid Them

Networking is much more than just collecting business cards or building a large list of contacts. It’s the means of building relationships and strategic partnerships that are critical to business growth. Networking requires proper execution for the best results. You...
How to Determine if Your Event was a Success

How to Determine if Your Event was a Success

Whenever you host an event, it’s important to make sure that you have some way of gauging the event’s success. It’s never enough to have just one key performance indicator, KPI. You need to have a few in place. This will help you accurately assess if your event can be...