by Sarah Hale | Feb 22, 2021 | Experiential Marketing
Experiential marketing invites an audience to interact with a business in a real-world situation. It uses participatory, hands-on, or tangible branding materials that allow a business to show what they offer and what they stand for. It’s all about direct engagement...
by Sarah Hale | Nov 18, 2020 | Experiential Marketing
Experiential Marketing is a technique that creates experiences between a brand and their consumers. This strategy helps engage the consumer and creates a real-life experience that they will (hopefully) remember. It’s a way to help your company build brand loyalty and...
by Sarah Hale | Oct 26, 2020 | Experiential Marketing
While the word Guerrilla in uncanny when paired next to marketing, it’s actually a wonderful tactic for turning your business advertising around. Guerrilla marketing is a unique form of inbound marketing designed to raise awareness for your brand. At the same time,...
by Sarah Hale | Oct 23, 2020 | Experiential Marketing
Experiential marketing is a tactic hindered by the emergence of COVID-19. It often requires participation and engagement from consumers in a live experience. Due to safety precautions and guidelines, experiential marketing may be seen as unsafe. Experiential marketers...
