Utilizing Experiential Marketing campaigns is a technique that creates experiences between a brand and its consumers. This strategy helps engage the consumer and creates a real-life experience that they will (hopefully) remember. It’s a way to help your company build...
While the word Guerrilla is uncanny when paired next to marketing, it’s actually a wonderful tactic for turning your business advertising around. Guerrilla marketing is a unique form of inbound marketing designed to raise awareness for your brand. At the same time,...
Experiential marketing is a tactic hindered by the emergence of COVID-19. It often requires participation and engagement from consumers in a live experience. Due to safety precautions and guidelines, experiential marketing may be seen as unsafe. Experiential marketers...
Experiential marketing invites an audience to interact with a business in a real-world situation. It uses participatory, hands-on, or tangible branding materials that allow a business to show what they offer and what they stand for. It’s all about direct engagement...
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