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GIG Series: Generating Ideas for Growth

Episode 1


The gig economy is $4.5 Trillion world-wide, competition is fierce.

How do you set your business apart?


Each month, we'll be speaking with three bright and experienced minds to provide you and your business with real-world experiences on topics ranging from talent and client acquisition and retention to streamlining back office operations. No product or sales pitches; only informative discussions and ideas on topics that the staffing industry is struggling with.

September 24, 2019

GIG Series Final Edit


Hedy Popson


Hedy Popson

President of Productions Plus

With more than 35 years in the business, Productions Plus has been a trusted partner to its clients through decades of dynamic change, growth and challenge, a testament to the company’s ability to deliver meaningful results in all types of environments. 

Joey copy


Joey Kercher

Founder Air Fresh Marketing

Fresh Air Marketing helps brands connect with their target audience through live experiences. Kercher and his team call on expertise,  passion, and creativity to create strong calls to action to connect consumers with brands and has successfully helped brands and agencies achieve marketing goals for the brands they work with.




Allie Avila

Founder of Allie Katz Promotions

Allie Katz Promotions was created out of a passion for people, conversation and strong penchant  for working with some of the most respected names in the adult beverage market.

The exponential growth of the gig economy is forcing staffing and experiential marketing companies to become more competitive – quickly


As clients and brands are demanding more real-time information about events, faster turnaround on estimates and proposed talent, timely status reports on events and activations, recaps, and invoices. This need has caused staffing agencies to realize that their talent databases alone are no longer enough to provide this level of quality to their clients and thereby, negatively affecting their ability to grow.


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