As most SEO specialists have learned, you have to create quality content to grow organically. The same goes for businesses that are building a social media presence or newsletter following. However, as people consume more and more content each day, they become less receptive to basic content that doesn’t provide a new perspective. This doesn’t mean that you need to start from scratch though. You’re able to take one content idea and turn it into multiple. The best way to do this is with a video. You can repurpose it into various individual pieces that can be distributed over a period of time across the right channels. Below, we will dive deeper into how you can do this.
Once you write out your content, how do you ensure that people will read it? Below, we will break down how to get the most out of your content.
Grab attention with your topic
Content ideation can be the most challenging part of the process. However, there are various starting points you can use. If you’re writing a blog to drive a high amount of organic traffic, you should start by performing keyword research to craft your topic. This will help you understand what your audience searches for and how to ensure you’re in the mix of search results. If you’re creating a breakdown of your product/service, you should interview a subject matter expert to gain real-life details on the product/service and the solution it provides to your target audience.
Create an outline for the blog
When you’re building out your blog structure, you can record a video similar to how you would write a blog article. By creating an outline for your article with the questions that you ask yourself, it’ll be easier to format the transcription and the blog after you make your recording.
Choose your distribution strategy
Now that you’re ready to begin recording your video, decide where you will distribute your content. The way you distribute your content influences the way you record your video. This is especially true if you plan to utilize the video as the content itself.
Time to record
The best and free video recording software to use is Zoom. You can record the video of yourself speaking into your camera, then you’ll get an audio file after you hang up your call. After you record, you’ll need to transcribe and transform it into other content formats later on.
Transcribe your video
There are many relatively cheap sites you can use to transcribe your video if you don’t want to do it yourself. Transcription shortens the time you would otherwise be using to research and edit content that you typed out.
Alter transcription into blog format
If you properly outlined the blog prior to recording, then the editing process will be simple. You can copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired.
Chop your video
If you’re using your video for social media posts, you need to shorten your video into multiple parts to be distributed across each platform. Additionally, quotes from the video can be used to create graphic, text-based social media posts, or entire articles. Regardless of what platform you use, each of them require a different experience that involves new content. If you have a 10 minute video, it can be transcribed into a 2,500 word blog that takes about 10-15 minutes to read. If you end up editing a video down to about 5 minutes, you can make:
- A 5 minute video to post on Youtube or your blog
- Ten 30-second videos to post across multiple social media platforms
- Twenty 100-word posts on LinkedIn
- Thirty 50 to 60-word posts on Twitter
By starting off with a nice and detailed video, you can extend your content capabilities from a regular blog article into 50+ pieces of content across multiple platforms.
Now that you have created your various forms of content, it’s time to make sure it appears to the right audience. Having a consistent flow of relevant content on your website and social media platforms is crucial to build your credibility. As you repurpose older content as well, you can repeat this process and pull together another 50+ pieces of content from a previously successful article.