Emails are the perfect way to stay in touch. People skim through emails all the time during their days. However, you want to encourage people to take action when they receive your emails. If you aren’t using the best design for your emails, you may be disappointed by your results. Below, we will go into a few ways that you can update your email design.
When to Update Your Emails
First, you need to consider whether or not you need to update your emails. Below are a few questions that can help you determine if you need to update your emails.
- Are you using outdated background patterns that ignore white space?
- Is there too much text?
- Do you have unresponsive template designs?
- Is there any unattractive clip art?
If your emails have any of those items, then it’s time for you to update your email design.
How to Update Your Emails
Switch up your email templates
Your email template has the potential to help you increase clicks. However, you want to avoid becoming over-reliant on the same templates. Once you have an effective email template, it can be tempting to use it repeatedly. However, this is a major cause contributing to disappointing click-through rates. Your subscribers will get tired of seeing the same email over and over again. After you keep using the same template, they won’t even read what information you put in the email. They will just open it up and then delete it. A general format that many use in their emails is to include a featured article or announcement as the header, a line or two of copy promoting the content, or a link to a webinar/course/new product feature.
When emails were first introduced, computer delivery was the only format that emails came in. Now, subscribers can access their emails on their phones, tablet or computer. Since these screens are all different sizes, you need to make sure that your email templates are formatted correctly.
A/B test your email
What content needs to be included in your emails? Rather than simply hitting send and waiting for your results, you can A/B test your campaigns to see what works best for you. You can split your email list in half and see which of the two options does the best. You can test this out multiple times to give you a variety of answers on different aspects of your emails. You can test and see the results based on the template, how often you send emails, and the time of day you send them.
Keep your content laser-focused
There is a competition for your audience’s attention. You need to make sure that your emails are laser-focused and show the subscriber what they need to know. You do not need to give them too many choices. Don’t confuse them by offering all of the content you published last month. Tell them what to expect in the subject line, and keep your email strictly limited to that one topic. Also, it’s important to note that most of your readers will probably be viewing the email on their smartphone. So you need to keep your email short and focused.
You want more clicks in your emails to help improve conversions and make more sales. Every piece of content you include should contribute towards achieving your strategic goal, while being interesting to your subscribers. The above tips will help you update your email design and help you find out what truly works best for you.