Influencer marketing has been on the rise over the last few years. An influencer is someone who has the power to affect the purchasing decisions of others because of their relationship and position with their audience. The influencer industry has a lot of myths surrounding it. Below, we will go through the top influencer marketing myths that have been debunked.
Influencer marketing is diminishing in popularity
When social media first became popular for businesses, many old-school companies were hesitant to adopt it as a major marketing tactic. The same has happened with the influencer industry. Many organizations haven’t adopted influencer marketing in their ongoing marketing strategy because they think it’s a fad.
You shouldn’t use smaller accounts
One of the most prominent myths of influencer marketing is that you need to use someone with a large following to see results. However, the opposite is often true. You don’t have to spend a large amount of money on your influencer marketing. Influencers with a smaller following, also known as micro-influencers, tend to have a closer and more personal relationship with their followers. They are more likely to encourage their followers to follow through with buying your product or service.
Influencers will be hard to work with
Another popular myth is that influencers aren’t professional and are hard to work with. Many stereotype them to be shallow or untrustworthy. However, influencers are actually entrepreneurs and content creators. Their reputation impacts their ability to make a living.
You won’t see results if you work with influencers
Many think that you won’t see any ROI if you work with influencers. This issue with this statement is that it can be both true and false. It all boils down to your product or service and your target audience. If you offer a software service, influencer marketing might not be the best marketing strategy for you. However, if your product is something like a phone case, it’s very likely that influencer marketing will give you great results.
You won’t get quality referrals from influencers
Many people inaccurately assume that referrals from influencers won’t be qualified leads. However, many say that the quality of traffic from influencers is better than from other sources. If an influencer’s follower buys a product that they recommended and they enjoyed it, they will keep trusting their recommendations. This is why it’s important to look at influencer marketing when planning your marketing strategy.
Success is hard to measure
Calculating ROI is a major challenge in marketing. This is why many assume it’s hard to measure success for influencer marketing as well. However, that isn’t true. You can measure influencer marketing with normal KPIs, including engagement, conversion rate, and impressions. You can even run a brand awareness campaign.
Influencer marketing isn’t a legitimate form of marketing
If you still aren’t convinced, influencer marketing is a legitimate strategy. If you haven’t jumped on the influencer bandwagon yet, it’s probably time to do so if you can. You can start brainstorming and searching for influencers who are in your industry.