by senegalsoftware | Dec 1, 2021 | Marketing
Utilizing Experiential Marketing campaigns is a technique that creates experiences between a brand and its consumers. This strategy helps engage the consumer and creates a real-life experience that they will (hopefully) remember. It’s a way to help your company build...
by senegalsoftware | Nov 24, 2021 | Marketing
Attending a conference or trade show is a great and easy way to promote your brand by establishing a face-to-face connection with current and potential consumers. They are also a great way to help you make new connections. They offer a lot of opportunities to promote...
by senegalsoftware | Nov 19, 2021 | Marketing
It’s no secret that COVID-19 has drastically changed the way things are around us. The biggest hit that many have had to deal with is canceling events. While not everything can be moved to being digital, most things can. From live streams to webinars, many companies...
by senegalsoftware | Oct 20, 2021 | Marketing
Experiential marketing was curtailed the past few years. It requires participation and engagement from people in a live experience. Due to safety precautions and guidelines during lockdown and stages that followed, experiential marketing was often seen as unsafe....
by senegalsoftware | Sep 13, 2021 | Marketing
The concept of influencer marketing is nothing new. The idea of using a well-known third party to promote a product or service has been used throughout history. These days, there are many software-as-a-service (SaaS) products that help brands improve their operations....
