It’s become clear that most companies have realized the importance of social media to help build their brand. It provides another way to spread their message and promote their product. However, not every company that uses social media utilizes analytics. Tracking your social media analytics is essential. It helps you figure out what is working, what isn’t, your progress throughout a given time, and saves you time.
By investing in analytics tools and services, you can better track leads and convert customers through social media. Also, you’ll be able to save money and gain higher profits for your business. All while getting to know your audience and creating long-term relationships. Below we will go deeper into the importance of tracking your company’s analytics on social media.
Helps you understand your audience
Social data can help you in many ways when it comes to understanding your audience. One way is by analyzing your past posts and looking for the best time to be posting on social media. This is because timing is an important part of social media marketing. If you post when your followers are online and at the highest of being active, you’ll be able to drive more engagement, traffic, and sales.
Know your best social media networks
Not every social media platform will work perfectly for you. Just because platforms have a lot of users doesn’t mean they will drive the best results for you. Unfortunately, you’re only able to learn which platforms will work best for you through experimenting and utilizing your analytics. You’ll need to measure how much engagement, traffic, and sales you received. You can also use the data from experimenting to prioritize the amount of time you spend managing each social network. More time can be spent on your best fitting platforms and less on those that don’t give you much results.
Helps you create better content
When you track your social networks, you’ll understand what content of yours drives the best results. With Facebook and Twitter, you’re able to see what images, links, or videos do best. While on Instagram you’re able to see which types of images work best for you. Also, if you have a blog, you’re able to use analytics to see how it’s performing. You’re able to see which content is shared the most, the number of visits on each platform, how much time users spend, and how many of those users are converted to sales. By using all of this data, you’re able to create better content, modify what needs to be improved, and remove/stop what isn’t working well for you.
Shows how a social media campaign is performing
After launching a social media campaign, you need to track it regularly. By knowing these metrics, you’re able to take effective steps. This way you’re able to see if the campaign is working out the way you intended. Also, you can adjust it if it’s not doing as well as you hoped. You’re able to see which content triggers brand conversation and social media sharing. Some of the metrics you can use to get this data are impressions, social engagements, comments and shares per post, likes or reactions, and clicks.
Know what people are saying about you
Your social media reputation is a big aspect of your business. By social listening, you can improve your reputation and online presence. This will allow you to view what online users have to say about your business. This will also help you create better strategies to connect with your audience.