An email list is invaluable to your business. While you may have a lot of followers on Facebook or Twitter, they can change their algorithms overnight which can leave you out in the cold. By automating your email marketing, you will have a huge advantage compared to your competitors. Below, we will go into 5 email marketing automation tips.
Segment Your Email List
By segmenting your email list, you will be able to provide an inclusive and customized experience for your subscribers. You can segment your list based on when someone joined, what emails they’ve opened, their demographics and so on. When you segment your list, you’re able to communicate directly with your consumer by making every email they read relevant to their life. This will help keep them invested and out of their spam folder.
Test Your Timing
There are many studies that determine the best times and days of the week to send an email. However, the fact is that the answer differs from brand to brand. This is why you need to test it out yourself. You can start by sending emails out at 9 in the morning and see how often they’re opened. You can then start sending them out at later times in the day. You will start to notice that some segments of your list respond more positively at different times compared to others. However, this will take some time since you don’t want to overwhelm or annoy your subscribers.
Allow Subscribers to Manage Their Preferences
Give your subscribers the opportunity to change their subscription preferences. This can be based on how often they want to be contacted and what they want to hear about. Essentially, your subscribers will segment themselves for you. This will help improve your email analytics, and will help you have more people subscribed to your emails. When your subscribers get to choose what they want to receive emails on, they will be more invested in what you have to say.
Select the Right Solution
From the start, you need to make sure that you select the correct email software for your company. Instead of being wowed by all of the features a particular email software presents, consider what you need before you start shopping. It’s easiest for you to make a list about what’s important to you and what your budget is. Then, when you go to look for a software, you only need to consider those that are within your budget. This will help you stay focused and get a software that you can truly benefit from.
Whittle Down Your List
While having a large subscriber list may seem ideal, it’s not the number of subscribers that count, it’s the number of active subscribers. As such, you should constantly be trying to refine your email list. The best way to automate this is to send a break up email to members of your list that haven’t opened one of your emails in a while. If they don’t respond, then you know that you can safely have them removed from your list. Also, make sure that whenever someone wants to get off your list that it is a simple opt out process for them.