by senegalsoftware | Dec 1, 2021 | Marketing
Utilizing Experiential Marketing campaigns is a technique that creates experiences between a brand and its consumers. This strategy helps engage the consumer and creates a real-life experience that they will (hopefully) remember. It’s a way to help your company build...
by senegalsoftware | Nov 24, 2021 | Marketing
Attending a conference or trade show is a great and easy way to promote your brand by establishing a face-to-face connection with current and potential consumers. They are also a great way to help you make new connections. They offer a lot of opportunities to promote...
by senegalsoftware | Nov 19, 2021 | Marketing
It’s no secret that COVID-19 has drastically changed the way things are around us. The biggest hit that many have had to deal with is canceling events. While not everything can be moved to being digital, most things can. From live streams to webinars, many companies...
by senegalsoftware | Nov 12, 2021 | Marketing
A spokesperson may represent an entire organization, and has the responsibility of building trust and credibility with an audience. The spokesperson is the face of the company, and has to gain positive support by delivering quality and consistent messages. It’s not an...
by senegalsoftware | Oct 22, 2021 | Marketing
While the word Guerrilla is uncanny when paired next to marketing, it’s actually a wonderful tactic for turning your business advertising around. Guerrilla marketing is a unique form of inbound marketing designed to raise awareness for your brand. At the same time,...
by senegalsoftware | Oct 20, 2021 | Marketing
Experiential marketing was curtailed the past few years. It requires participation and engagement from people in a live experience. Due to safety precautions and guidelines during lockdown and stages that followed, experiential marketing was often seen as unsafe....
