What is SEO? Search Engine Optimization Explained

What is SEO? Search Engine Optimization Explained

SEO, or search engine optimization, is the practice of optimizing a website or webpage to improve the ranking of a website on search engine results pages (SERPS). The goal for most businesses is to increase their website traffic and rank high for targeted search terms...
5 Tips to Refresh Your Email Campaigns

5 Tips to Refresh Your Email Campaigns

Nowadays, all businesses use email to communicate with their clients. Regardless of the industry you’re in, emails help bring knowledge of your product or service to your reader’s attention, while generating leads. While social media marketing has been on the rise,...
The Benefits of Values-Based Marketing Campaigns

The Benefits of Values-Based Marketing Campaigns

Values-based marketing campaigns are a way for companies to appeal to their customer’s values and ethics. It lets you shift your marketing from a product-focused approach to a customer-focused one. By doing this, a company can showcase their values as part of their...