Out of all of the digital marketing strategies that exist, email marketing is the most affordable and effective way to target potential customers and clients. With email marketing, you can maintain contact with your prospects and potential customers. If you haven’t been doing well with your email marketing or are not getting the kind of ROI that you are wanting, you need to beef up your email marketing with new strategies. If you are willing and ready to improve your email marketing ROI and make the most of your email campaigns, here are 5 tips to help you out.
Create a Segmented List
When you break down your email list into different segments, you’re able to target the email recipients better. This has the potential to improve the results of your email campaigns. There are different characteristics that you can use such as behavioral data, purchase history, stage of sales funnel, and demographics. However, it depends on which of these criteria that you think is the most important for you. Your customers all want different things from you, so segmentation can allow you to make your marketing efforts more relevant to each individual subscriber.
When it comes to making your email marketing efforts more relevant to each subscriber, nothing is as easy as personalizing your emails. It may be something as little as including the recipient’s first name in the email. However, you must make sure that you don’t mistake the names. That can be worse than using generic language. Personalized emails are an effective strategy that is known to increase the click-through rates of your emails.
You can take this personalization up a level by setting up an automated action trigger email. For instance, if a customer buys something from your website, you can send them a follow up email with items that complement the one they purchased.
Pay Attention to Your Email Deliverability
Your email deliverability is another essential part that you need to pay attention to. Are your emails getting into your recipient’s inbox or are they flagged as spam? Your email marketing campaigns effectiveness depends on whether or not the recipient sees the email at all.
To help ensure that your emails don’t get trapped by spam filters, it’s essential for you to create high-quality content and avoid words that trigger spam. It’s also crucial that you include an unsubscribe button somewhere at the end of your email. This makes it easy for those who no longer want to receive your emails. Otherwise, there’s a high possibility that they will report your emails as spam.
Find the Best Days to Send Your Emails
The engagement rates of your email can depend on the day that you send them. The goal is to send your emails at a time or day that the recipients are likely to open and read them. To get which day is the best to send emails, track their performance and see the results for different days. Your subscribers time zone is a huge aspect to take into consideration. If you are sending emails that are during the day for you, but late at night for them, they most likely won’t ever see them.
Optimize for Mobile
Nowadays, most emails are viewed on mobile devices. This is why you need to make sure that all of your emails appear good on tablets and mobile devices. Your recipients are more likely to delete your email and unsubscribe from your list if your emails aren’t rendered well on their mobile devices.