Brand ambassadors have become very common over the past few years. Nowadays, we see them often on social media platforms. They help brands by promoting their products to all of their followers. It helps a brand reach a larger audience and drives sales. The best part of utilizing brand ambassadors is that consumers tend to trust others opinions on a product more than trusting the brand itself.
While starting a brand ambassador campaign can be great for your company, it’s important to keep them satisfied. If they are happy to be working with you, you will be able to see a better ROI. Also, it will make them more likely to work with you again in the future. Below, we pulled together a few ways to help you keep your brand ambassadors satisfied with promoting your brand.
Perfect balance of communication
One of the most important jobs that a marketer has when managing is brand ambassadors is communicating with them. There is a big difference between actually communicating with your ambassadors and only reaching out by mass email when you need a favor. You need to communicate with each of them on a personal level. While there is nothing wrong with sending out mass emails, that shouldn’t be the only way you communicate with them.
By getting to know them on a personal level, you can make an actual connection with them. This can also help you in the future if you want to work with them again. Plus, if they have a good experience working with you, they will share that with friends. This can help draw more people to want to be a brand ambassador for your company.
Below are a few ways that you can stay in touch and create a personal relationship with your brand ambassadors:
- A monthly newsletter that highlights any information they may need to know about.
- Happy Birthday gifts.
- Re-share their content on your own social media channels.
- Host brand ambassador events. This way they can all get to know each other and you in a more relaxed environment.
- Ask them for their feedback.
Help them tell their story
What are you giving your brand ambassadors to help promote your brand? You need to capture their feelings, thoughts, and emotions that come up because of your product or service. You have to think past just brand mentions and links. By helping provide your brand ambassadors with a story to tell, you will get better results from your campaign.
However, this doesn’t mean you have to make up some huge lie for them to better promote your brand. You need to talk to them individually about your product or service. Then, you can work together to find the best way to showcase these feelings, thoughts, and emotions. This will help better promote your brand to your audience compared to a boring sentence about how cool your brand is.
Get their feedback (and actually use it)
You need to get their feedback on your product or service, and you need to actually use it. You can easily get this from surveys, emails, and phone calls. Also, it should be from all areas of your brand. Whether it’s about the product or service itself or your marketing tactics, it can all be useful to you.
Your brand ambassadors are able to give you a different perspective of your brand. Unlike you and your coworkers, they are able to see everything as an outsider. Whether they feel something could be better about your logo or website, they can give you their honest feedback about what could be improved. While everything they say may not be an easy change to make, you would be surprised as to what is.