How to Tailor Content for the Various Stages of the Customer Buying Journey
Not many people wake up and decide they are going to buy something. Instead, they go through the customer buying journey. This includes research and evaluation before committing to a sales call. Since consumers are more informed and more empowered than ever before,...
How to Leverage Influencer Marketing for SaaS Products
The concept of influencer marketing is nothing new. The idea of using a well-known third party to promote a product or service has been used throughout history. These days, there are many software-as-a-service (SaaS) products that help brands improve their operations....
How to Create Content that Sells and Converts
Everyone wants to win people over their business with their content. You also want to drive engagement and generate sales. However, what works for one business may not work for another. This is why there aren’t tactics for posting. It’s about the type of content you...
How to Prepare for and Manage a Social Media Crisis
On social media, anything can spread like wildfire. While many marketers strive for virality, it’s a double-edged sword. A viral nightmare instead of a viral sensation can be a disaster. This means having a social media crisis management plan is essential. Crisis...
6 Effective Strategies to Make a Great Website
There are a variety of ways to define a “great website.” However, the easiest aspect to define a great website is that it inspires the visitor to take action. While even the best website in the world won’t invoke an action every time, it’s a great starting point. You...
8 Effective Tips for Lead Generation
It’s no secret that many businesses have issues when it comes to lead generation. Sales departments eventually hit a point where they feel they’ve exhausted the limit of people and companies to sell their products or services to. The solution to this is having a list...
4 Email Marketing Mistakes to Avoid for Better Engagement
Email is one of the most powerful marketing channels to use. It often offers the highest ROI, and it allows you to scale your presence in a personal way by creating a one-to-one connection with large email lists. It’s a direct line of communication with prospects that...
How to Segment Your Audience
Segmenting your audience is a marketing strategy based on identifying subgroups within your target audience in order to deliver a more tailored messaging for stronger connections. Your subgroups can be based on demographics such as location, gender, age, ethnicity, or...
5 Myths About Digital Marketing Automation
Every business eventually gets to the point and realizes that most of its marketing can be automated. It’s almost a no-brainer for big businesses that may have hundreds of thousands of customers to interact with on a daily basis. For small businesses, whether to...
The Email Marketing Best Practices That Open Emails
Email marketing is incredibly tough. However, if done correctly, they can be as beneficial as they are difficult. Many never get the beneficial aspect of email marketing because they’re stopped by the obstacles that come beforehand. Customers are constantly bombarded...