by senegalsoftware | Sep 1, 2021 | Marketing
It’s no secret that many businesses have issues when it comes to lead generation. Sales departments eventually hit a point where they feel they’ve exhausted the limit of people and companies to sell their products or services to. The solution to this is having a list...
by senegalsoftware | Aug 30, 2021 | Marketing
Email is one of the most powerful marketing channels to use. It often offers the highest ROI, and it allows you to scale your presence in a personal way by creating a one-to-one connection with large email lists. It’s a direct line of communication with prospects that...
by senegalsoftware | Aug 27, 2021 | Marketing
Segmenting your audience is a marketing strategy based on identifying subgroups within your target audience in order to deliver a more tailored messaging for stronger connections. Your subgroups can be based on demographics such as location, gender, age, ethnicity, or...
by senegalsoftware | Aug 25, 2021 | Marketing
Every business eventually gets to the point and realizes that most of its marketing can be automated. It’s almost a no-brainer for big businesses that may have hundreds of thousands of customers to interact with on a daily basis. For small businesses, whether to...
by senegalsoftware | Aug 23, 2021 | Marketing
Email marketing is incredibly tough. However, if done correctly, they can be as beneficial as they are difficult. Many never get the beneficial aspect of email marketing because they’re stopped by the obstacles that come beforehand. Customers are constantly bombarded...
by senegalsoftware | Aug 20, 2021 | Marketing
Brands around the world are investing in paid ads on Google and social media. There is no doubt that it’s a good way to quickly increase traffic to your website. However, it’ll only work for so long. Content writing is one of the top strategies you can use to build...
